Former

Former

Former is a surf and skate clothing brand founded by legendary surfers Dane Reynolds and Craig Anderson, and skateboarders Austyn Gillette and the late Dylan Rieder. The 100% rider-owned company was created to produce apparel they genuinely liked, focusing on high-quality garments with a clean-cut, minimalistic, and stylish aesthetic. The brand emphasizes independence from large corporations and has a hands-on approach to design, reflecting the founders' shared interests in surfing, skating, music, and film.